In conclusion, it’s important to remember that incorporating creative opposition begins with asking the right questions. What is your company’s “black market”? What is its “underground”? Who are your misfits, your hackers? Who are the people who might want to “occupy” your company? Who is seeing the cracks in your organization and seeking to attack them? Invite them to do so before they invite themselves (and others along with them). Make sure your internal opposition has ample safe space to self-organize, is always close, and utterly creative. Resist the temptation to squash resistance. Bring the renegades into the mix and not into the fold. And remind yourself that occasional disloyalty might be the strongest form of loyalty.
In this article it talks about how embracing the enemy company can help develop your business. It asks them to ask themselves why is that company their competition and what could they do in order to keep their strength in keeping the competition at bay. For example run test scenarios where the worst does hypothetically happen- this way if ever the worst does happen you will be prepared.
This could guide me in order to look further into Hotel chocolate and Cadbery world and see how they organise their company. The article also lightly touches upon embracing technology, to think innovatively when employing advertising tactics. A strong hint in directing my own work.