Common british flowers

The Favourite Flowers of the British

Written on May 3, 2012 by 2 Comments

Like people everywhere, the English love flowers. Tastes in England are unique and traditional. Get to know the most popular flowers in the British Isles to know the perfect flower for a bouquet or floral décor.

Flowers Popular in Modern Britain

– Roses: Everyone loves a rose, and Brits are certainly no exception to that rule. Perhaps it is because roses convey such a variety of sentiments and feelings. Red roses mean love and respect. White roses mean reverence and purity. A bouquet of yellow roses is a sign of friendship and new beginnings. Dark pink roses mean appreciation and light pink roses connote sympathy.

– Irises: The delicate beauty of the iris makes it a no-brainer as an English favourite. A bouquet of blue or purple beauties catches the light just right. And because they are a cold-hardy flower, they fare just fine sitting on a patio or picnic table in the cool breeze of spring.

 (credits: liveandfeel.com)

– Lillies: The wide-open blossoms of the lily make it a flower that is close to the hearts of many English residents. These spotted beauties. To keep these beautiful cut flowers from dropping pollen once they’re open, cut off their pollen laden stamens while wearing a pair of rubber gloves.
– Lisianthus: The lisianthus is the chameleon of the flower community. People in England and the world over love them in their single blossom form when they resemble tulips or poppies. The double blossom forms bloom big in the shape of peonies or roses. These varied beauties love the cool British temperatures and cut lisianthus blossom last longer when placed near an open window.

(credits: bhg.com)

Flowers with Special Historical Significance

– Gerberas: Gerbera daisies are one of the most popular flowers in Britain and the fifth most popular flower in the world. In fact, the world owes the popularity of Gerbera daisies to the UK. Gerbera daisies were discovered by a Scotsman, Robert Jameson, in South Africa in 1884. And thanks to breeding programs that began in England in 1890, the Gerbera daisies popularity spread worldwide. These wide-open, inviting blossoms connote innocence and cheer in England and everywhere else. Their wide-open, inviting blossoms connote innocence and cheer in England and everywhere else.

– Carnations: These delicate beauties with a special place in people’s hearts. These quaint and hardy flowers look wonderful standing alone or in a mixed flower bouquet. Out of the vase, carnations have a special role in English history. At England’s Oxford University, white carnations are worn by students sitting for their first exam. Pink carnations are worn for the exams after the first and red carnations celebrate the last exam.

 

(credits: deshow.net)

– Freesias: Freesias have a special place in English hearts as well. In 1878, they created a stir in Victorian England when they were first introduced to the west from the wild of Africa. Since then, their bell-shaped flowers and citrus scent have delighted the hearts of people the world over. A bouquet of freesias is the symbol of the bonds of friendship and the official flower of the 7th wedding anniversary.

– Sweet Peas: These beautiful flowers closely related with the month of April in Britain and they are the official birth flower of anyone born during that month. Historically, these flowers are closely associated with Edwardian England. More recently, they are a favourite in Irish, Scottish and English cottages where they accent mixed bouquets or look lovely on their own.

(credits: hstrial-adickinson1.homestead.com)

The favourite flowers of the British run the gamut from delicate beauties like the sweet pea to more robust flowers like the traditional rose. UK delivery from Serenata Flowersdelivers a variety of British flower favourites. Choose a bouquet with special or timeless significance to suit the sender no matter what the reason for the bouquet.

*This post was brought to you by Serenata

As one of my branding applications, my thoughts were developing some kind of hamper. Flowers, wine/champagne and chocolates. Not a gift but a self indulgent purchase. Due to the British origin of Thorntons my preference is for the flowers to be British.

Existing re brands

Gap Brand Refresh

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Being Mindful of the Gap

The Gap logo is an iconic and invaluable corporate asset. In recommending the need for an evolution and not a complete revolution, Tolleson refined the three simple letters in the blue box to maintain brand recognition, create greater visual impact and maintain brand equity as part of a larger standardization project.
Beyond the logo, Gap’s internal creative team collaborated with Tolleson to define an updated visual system for consistency across all sub-brands, while leveraging the equity of the over-arching parent brand. Initial applications addressed a new garment labeling system, and refreshed interior and exterior retail signage.
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Identity —
Though subtle, these changes diagrammed here created a balanced logo that retains brand equity. An infamous previous redesign of this logo faced mass rejection on the Internet. In contrast, the public’s approval of this effort indicates that this latest version will stand the test of time.

Brand Architecture —
Signage —
In addition to rolling out the logo in retail, a big part of this project involved redefining the system for establishing a hierarchy for Gap’s sub-brands. We produced a detailed style guide to outline this program and give instruction for implementing the new naming conventions on labels and hangtags.

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Lookbook —
Gap is a brand that I grew up with as a child. Everyone who was cool had a Gap hoody. whilst reading this case study I found that Gap a few years previous to this re-brand had tried to change its logo however this resulted in massive rejection of the identity. there for Tolleson decided to only make some very delicate changes to the logotype; hoping to just simply give it a little refreshment. 
In my opinion Gap seemed to be in a similar situation to what Thornton’s are in now… Just in need of a little refreshment with out ignoring the strong identity history. Perhaps then it would be in the Thornton’s brands interest to not ignore its previous logo type and just experiment with the possibilities of just simply modifying the existing logotype. 

The competition

Cadbury has won a High Court battle for exclusive use of its signature Pantone 2685C purple, as used in Dairy Milk packaging.

 

Cadbury Dairy Milk

Cadbury Dairy Milk, using Pantone 2685C purple

The brand, which has used the purple for more than 90 years, has been locked in a legal battle with rival chocolate brand Nestlé for the last four years over the use of the colour.

Kraft-owned branded Cadbury had won a trademark ruling last December over the right to use the colour exclusively for chocolate bar and drink packaging. This was challenged by Nestlé, which claimed the colours could not be used as trademarks.

Nestlé’s appeal was overturned yesterday in the High Court, where it was ruled that the colour has been distinctive of Cadbury for milk chocolate since 1914.

A Cadbury spokesman says, ‘We welcome the decision of the High Court which allows us to register as a Trade Mark and protect our famous Colour Purple across a range of milk chocolate products.

‘Our Colour Purple has been linked with Cadbury for more than a century and the British public have grown up understanding its link with our chocolate.’

The trademark applies to milk chocolate bars and drinks only.

 

I was concerned at the risk of using colours that may already be linked to other chocolate brands such as Hotel Chocolate and Cadbury’s. Hotel chocolate use the colours pink, black and cream. Cadbury’s use a distinctive purple. As expressed in this article. Both companies would use Pantone as they can afford the inking process so  they will already be using very distinctive colours. With  this project I need to be very aware of the competition and the already existing brands out there.